Campaign
Daily Dutch Prestige-E
Context: In March 2021, Popal’s popular e-bike – the Daily Dutch Prestige-E – won newspaper AD’s yearly bicycle test. In order to celebrate the victory, we created a campaign surrounding winning Fietstest on various Dutch online platforms and newspapers.
Goal: National campaign resulting in interest from potential Popal dealers (B2B), and interest from consumers (B2C).
Role: Art direction, graphic design, copywriting
Campaign
Daily Dutch Prestige-E
We created two designs for both the B2B and the B2C audiences of Popal. In the designs we distinguished the USP’s that would be interesting for either dealers or direct consumers.
