We’ll start the branding process with a full strategy session – during which we go through everything that’s important about you and your brand, acquiring as many details about your brand to take to the design phase. We’ll define your ideal customer, brand personality, brand story, business goals, competitive landscape. Following I’ll present the brand strategy and developed stylescapes that will be the base of the brand design phase. 

 

 

After the presentation we’ll move into the designing phase. You’ll receive a full brand identity guide including logo, fonts, colour scheme, tone of voice, art direction and guidelines for your online presence. Anyone working with your brand who receives this guide will know exactly who you are, what you stand for and what you look like. 

 

 

In the final stage we’ll define all necessary touchpoints and start creating them for future use. Touchpoints might include packaging,  thank you cards, stickers, business cards, point-of-sale material. Other options include templates and grids for social media.