Brand identity design
Cecile Korevaar
Goal: Young Adult author Cecile Korevaar sought a new brand identity and strategy to expand her audience and establish herself as an expert across multiple fields. I helped her to estrablish a comprehensive market strategy and crafted her complete brand identity, including the design of her website.
Role: Brand strategy and identity, art direction, design, copywriting
Website: www.cecilekorevaar.com
The process
Personal branding
We began with an onboarding session to establish the project goals and deliverables, followed by an in-depth brand identity exploration to uncover all the crucial elements for developing the brand. The insights from these initial sessions, combined with thorough market research, created a solid foundation for Cecile’s new personal brand and market strategy. The project culminated in the development of a visually stunning brand identity and website, all meticulously documented in a comprehensive brand identity guide.
