Context: ‘Natascha Anique’ required a way to (visually) stand out. Personal branding is often overlooked, but such an important element in positioning yourself in the market. It’s ‘easy’ to give advice to others, but implementing it yourself is a completely different world. 

In order to establish a unique look and feel that suited what I wanted to convey as a brand, a suitable brand identity was a must. 

Idea: Natascha Anique is creativity, Care, Happiness, Positivity, Being Bold, bright and Daring. All of these values were combined and turned into a colourful and bright identity allowing them to spark interest at first glance and stand out in a competitive landscape filled with sameness. 

Role: Concept, design.