To officially launch and unveil the new Cangoo cargo bike, I collaborated with a team to develop a comprehensive three-stage pre-launch and launch strategy. Together, we worked on custom website and social media design, art direction for 3D renders, copywriting, and more, ensuring a cohesive and impactful introduction of the product to the market.

Role: Campaign strategy, art direction, copywriting, project management, brand design

Website: www.cangoo.nl/buckleup