Mutsy
Head of Marketing & communication
Client: Mutsy
Role: As Head of Marketing & Communication, I was responsible for developing and executing strategic marketing and communication strategies, while ensuring strict adherence to brand guidelines to maintain a consistent and cohesive brand identity. I served as the global point of contact for both internal and external communications, effectively managing and streamlining the flow of information.
My role also involved creating a variety of on- and offline media assets through graphic design, enhancing brand visibility across multiple channels. Additionally, I played a key role in assisting with the conceptualization and execution of impactful retail and event experiences, contributing to the brand’s overall engagement and growth.
Website: www.mutsyworld.com
Responsibilities
Marketing/social
- Project management: Creating and organizing global (brand) asset library.
- Global spokesperson marketing.
- Concept and development of (inter)national marketing campaigns.
- Development of shop-in-shop and brand activation.
- Keeping eye on budgets, strategy, implementation and execution of marketing activities.
- Social media management
- Protecting brand guidelines
Design
- Design of on- and offline media including (Digital Out-of-Home) displays, advertisements, magazines, banners, presentation decks, and more.
- Assisted with the conceptualization and execution of impactful retail and event experiences, including the development of 3D concepts for trade fairs.
