I was approached by the creative agency NOISE Amsterdam to develop a visual style and illustrations for the Rijksoverheid’s new ‘Sustainable Driving’ campaign. 

The campaign, launched by the Dutch Central Government, aims to guide drivers on adopting more sustainable driving habits and reducing CO2 emissions by utilizing specific tools available in their vehicles. The campaign features a series of four animations, each explaining one of these tools, which can be viewed at lekker-op-weg.nl/zuiniger-rijden